(BOOK$) How to Write a Good Advertisement: A Sho

UPDATE>This is the Recommended definitive and complete edition: Paperback (ISBN: 9781626549623) and Hardcover (ISBN: 9781626549630)<br /><br />Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was the copywriter who propelled Dale Carnegie's <i>How to Win Friends and Influence People</i> into a mega-seller.<br /><br /><i>How to Write a Good Advertisement, </i> Schwab's classic guide, has stood the test of time. In just over 200 pages, this book clearly explains the core elements of an effective adve