PDF DOWNLOAD HBR Guide to Building Your Business

<b>Get your idea off the ground.</b><br /><br />You’ve got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea’s value. That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust. Or perhaps you’re intimidated by number crunching.<br /><br />The <b> <i>HBR Guide to Building Your Business Case</i> </b>, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You’ll learn how to:<br /><br />• Spell out the business need for your idea<br />• Align your case with strategic goals<br />• Build the right team to shape and test your idea<br />• Calculate the return on investment<br />• Analyze risks and opportunities<br />• Present your case to stakeholders<br />